Roadmap

Down Syndrome Magazine Roadmap

For those of you who would like to see the process of launching a digital magazine from start to finish, this page is for you. We are still in the learning stage of launching our first magazine, but we want to take you on the journey with us. Phase 1 is complete and we are working on phase 2. If you would like to see all of the raw behind the scenes extras, join our Down Syndrome Business group where we’ll have monthly topics and guest speakers.
Join Our Down Syndrome Business group
Coming soon!
Phase 1 of 3 Completed
Down Syndrome Magazine Digital Launch 33%

Phase 1 - Complete

  • Purchase Domain Names
  • Create a simple site to start ranking in the search engines until we are ready for full development
  • Secure social media accounts
  • Test audience on Facebook and Instagram with occasional posting
  • Keyword and market research
  • Create structure layout for full development
  • Create resource directory
  • Create events section
  • Link social accounts
  • Enable and configure GDPR cookies acceptance
  • Add unsubscribe, data request, and privacy policy to footer
  • Add GDPR checkbox to WordPress comments and contact forms
  • Embed Instagram feed on specific pages
  • Link messenger for live chat pop-up
  • Create Walk for Ellie shirts and setup donation page
  • Launch new site

Phase 2 - In Progress

  • Sort and upload ALL Ellie videos to YouTube
  • Continue to enter data into the directory
  • Continue to research and add walks to events
  • Create blog posts
  • Contact Down Syndrome owned businesses
  • Monetize site
  • Create a sales funnel for monetization elements
  • Build an email list
  • Run a Facebook ads campaign
  • Schedule Facebook posts 5 times per day
  • Create 4 Instagram posts per day
  • Focus on $1.80 Instagram method
  • Create videos and posts for Down Syndrome Awareness Month
  • Launch Down Syndrome Support Group
  • Launch Down Syndrome Business Group

Phase 3 - On the Roadmap

  • Hire a graphic designer for magazine layout
  • Hire a content writing team
  • Hire an editor
  • Hire a photographer
  • Hire a sales rep for ad sales
  • Design the first issue
  • App Design for digital magazine
  • Apply for developer account with Apple, Amazon, and Google
  • Launch first issue of Down Syndrome Magazine